That’s it. You’re done struggling to attract high-paying clients.
As a coach, consultant or course creator selling a transformation, attracting high-paying clients can feel like a never-ending hustle. You’re pouring hours into content, trying to build your brand… Yet, the clients who pay in full, without objections seem to be living on another planet… 🫠
So you’re stuck in the cycle of content creation: following people who seem like a good fit, engaging and going back and forth in the DMs… and you’re not enjoying that at all…
But you know there’s another way, because you’re reading this now! So it’s time to rethink your strategy!
The key? Content marketing – more specifically, a content messaging strategy that aligns with your values!
It’s THE game-changer that helps you build authority, attract your dream clients and convert with ease… all without the overwhelm!
Let’s explore how you can use content marketing to stop the hustle and start attracting high-paying clients effortlessly.
Here’s the map of this article:
- How a content messaging strategy will attract high-paying clients
- Simplify your content messaging strategy
How a content messaging strategy will attract high-paying clients
Content messaging marketing isn’t just about posting for the sake of posting!
It’s about creating valuable, strategic content that positions you as the go-to expert in your niche.
When done right, content marketing works for you 24/7, attracting high-paying clients while you sleep.
It allows you to:
- Build trust with your audience
- Showcase your expertise
- Attract ideal clients who are ready to invest in what you offer
With a tailored strategy, your content becomes a powerful tool for attracting clients who not only respect your work but are happy to pay for it, without objections!
Let’s break the strategy down step by step, in the big lines…
1. Know Your Dream Client (because of course, your dream client is a high-paying client)
Before creating any content, it’s essential to get crystal clear on who you’re speaking to.
If you don’t know your ideal client inside and out, your content will be broad and generic.
Your ideal client won’t resonate with it. They won’t even know you’re actually speaking to them.😱
Start by:
- Identifying their pain points and desires
- Understanding their goals, challenges and what keeps them awake at night
- Defining their language so your content feels personal and relatable
The more specific you get, the better your content will resonate. When you speak directly to your dream client’s needs, your content will naturally attract the people who are ready to pay for your expertise NOW!
If you haven’t nailed your dream client yet, I created the Ideal Client Avatar Worksheet to help you get crystal clear on your dream client persona so you can create a specific message that does the (pre-)selling for you!
2. Create Value-Driven Content (but not the way you’ve been taught to!)
Creating content that attracts high-paying clients is about delivering value.
BUT!!! This has nothing to do with the way we’ve all been taught:
❌ It’s not about:
- Giving a lot of free value – because your high-paying clients don’t want generic things and they don’t have time to DIY it. You want to be seen as a “must-have NOW” (not as a “nice-to-have, hmmmaybe one day?”)
- Sharing surface-level tips or general advice (ex: no more posts like “3 tips of to XYZ”) that actually put you in the friend zone (trust me, I’ve been there, no thanks!)
✅ Instead, you want to dive deep into solving the real problems your audience faces while showing them you’re the one they’ve been looking for!
Here are some types of value-driven content that will help:
- Blog posts that provide actionable insights
- Case studies showing how you’ve helped past clients achieve transformation
- A free resource that solves a specific problem… There’s nothing wrong with sharing a free resource to build up your email list as long as it’s INTENTIONAL and speaks to high-intent buyers. (ex: a masterclass or webinar where you can share your expertise and connect with your audience on a deeper level, inviting them to take action)
Value-driven content positions you as an authority and builds the trust necessary for clients to invest in your services. This is exactly what I do with my Free Masterclass “Message That Converts“.
I show you how to turn leads into clients with my proven 4-step Framework, while showcasing my expertise and speaking to the empowered version of yourself (aka the version of you who wants to work smarter, not harder).
And of course, I teach you how to do the same! Subscribe here and get instant access!
Once you’ve shared real value that positions you as an authority, you want your content to be found so it can work for you!
3. Use SEO to make your content findable (aka work smarter not harder)
It doesn’t matter how great your content is if no one can find it…
That’s where SEO (Search Engine Optimization) comes in! SEO ensures your content (well, your whole website) ranks on Google and its friends and gets discovered by your ideal clients when they’re searching for solutions to their problems.
Here are a few simple SEO recommendations:
- Keyword optimization: Use keywords your ideal clients are searching for in your blog posts, headlines and meta descriptions. You need to think like a ready-to-buy client thinks
- Optimized images: Include alt text with keywords and ensure you compress your images for fast loading. You can use this website to make your images lighter and faster to load: TinyJPG (and George the Panda is super cute🐼☺️)
- Internal & external linking: Link to other valuable content on your website to keep visitors engaged and also to external websites (ex: collab with others, link to references… make sure you have permission!
By optimizing your content for search engines, you can attract clients who are actively seeking your expertise. They are more likely to convert into paying clients because they’re actively looking for a solution!
So if your website is not ranking well and you’re struggling to drive traffic, here’s what you can do:
- Take a look at my done-for-you SEO and Copywriting Service, I’ll take your website from catching dust on page 9 to ranking high and being discoverable, fast, responsive for all devices so it speaks to your ideal clients and Google.
- If you don’t have a website yet, discover all the done-for-you website creation details here.
- Learn how to use Pinterest to increase your traffic, grow your email list, boost your ranking and sales!
I have the perfect resource for you: The Profitable Pins Course
Join the Profitable Pins Course and learn how to make money online without the social media grind! Explore the course by Keily Veras (Berenicé Branding) here!
This is an affiliate link. When you click and finalize your purchase, I will get a commission at no extra cost for you!
I personally recommend the course, it’s the best one I’ve attended. It dives deep into an effective strategy that does get results in a simple, non-overwhelming way.
I re-started my Pinterest Account from scratch less than one week ago. I used Keily’s optimization strategies and my profile already had 61 views in 3 days without posting any pins!
Keily also busts SO many myths you can hear about Pinterest out there! Keily is a great teacher, Personal Branding Coach and Business Growth Strategist, I 100% recommend this course and her services in general!
Once you do all of that, you’ll be building up your authority to the next level by being consistent.
4. Build authority and trust with consistency
Consistency is key when it comes to building authority. We’re talking about consistency in time, but also in your branding and messaging.
The more regularly you publish valuable content, the more your audience will begin to trust you. They’ll see you as an expert, and that trust will lead them to make the decision to hire you.
BUT!!! YOU choose the frequency at which you want to post. Because you want to be consistent for lasting results – we don’t want short outburst and definitely no burnout! It has to feel realistic and sustainable!
Here’s how you can build authority:
- Publish content consistently – whether it’s weekly blog posts, bi-weekly podcasts or regular social media updates.
- Keep your branding colors and fonts consistent across all platforms to build a visual identity.
- Also keep your messaging and your bios consistent (my guide will help you optimize your social media profile and attract your ideal clients on social media)
- Share personal stories and client testimonials that show the real-life impact of your work.
- Provide case studies to demonstrate how you’ve helped others overcome challenges and achieve results.
I teach you all about collecting testimonials and creating powerful case studies and how to use them in my “Testimonials That Sell” Resource.
When your content consistently delivers results, your audience will naturally see you as the expert they can turn to.
5. Call to action that converts leads into high-paying clients
At the end of each piece of content (whatever its nature!), you need a clear call to action (CTA). A CTA directs your audience on what to do next – whether it’s booking a consultation, downloading a free resource or signing up for a program.
Here are some tips for crafting CTAs that convert:
- Be specific: Instead of saying “Contact me,” try something like, “Book your free 20-minute consultation to map out your strategy.”
- Create ETHICAL urgency
- Make it easy: the next step should be simple!
A strong CTA will guide your audience toward taking the next step with you, turning them into high-paying clients.
I tell you everything about effective CTAs that convert in my Masterclass “Turn Your Words Into Cash” join now to start creating messaging that brings high-paying clients!
Simplify your content messaging strategy
One of the best ways to make content marketing work for you without the constant hustle is to automate and simplify. There are tools and systems you can put in place to repurpose and schedule content, making the process smoother.
Here are a few tips:
- Repurpose blog posts into social media content, podcasts or email newsletters – you don’t need to re-invent the wheel!
- Use tools to schedule social media posts in advance – batch creating saves you time!
- Set up automated email sequences to nurture leads and convert them into clients. My favorite tool? Sendfox! (Affiliate links at no extra cost for you – lifetime deal, up to 5000 contacts with 1st tier, possibility to upgrade for the next lifetime plan)
By automating your content marketing, you can save time and keep attracting high-paying clients without the stress of constantly creating new content!
Scaling your coaching business with Ease – Let’s wrap up!
Having a solid content messaging strategy isn’t about chasing clients – it’s about creating a magnetic presence that naturally draws high-paying clients to you.
When you get clear on your dream client, create value-driven content and optimize for search engines, your message works for you 24/7.
Add consistent authority-building and clear calls to action and you’ve got a strategy that converts without the constant hustle!
Key Takeaways:
- Know your dream client inside out – speak directly to their needs.
- Deliver real value that solves problems and showcases your expertise.
- Use SEO to help your content get discovered by ready-to-buy dream clients.
- Build trust with consistent authority content.
- Always guide your audience on what to do next with a clear, compelling call to action.
I hope to see you inside my Masterclass “Turn Your Words Into Cash” – it’s a 2-figure investment shows you the formula for a messaging that doubles your sales!
Take care,
Morgane
