If you’re here, I know you don’t like to feel like a door-to-door salesperson in your own businessā¦ You’d rather attract dream clients than chasing leads, sliding into strangers’ DMs and throwing out awkward “just following up!” emailsā¦ Yeah, reallyā¦ no, thanks!
What if, instead of running after clients like Tom runs after Jerry, you had them waiting to work with you?
Thatās exactly what weāre talking about today! The art (and scienceā¦) of attracting dream clients! Those who are (pre-)sold and ready to buy because they’re SO determined to get their desired results!
And this is NOT about spending 24/7 on social media to give more “free value” or using bro-marketing tactics. (You know, those yucky strategies that make you want to have a shower because it’s sticky and slimy… Not in my world!)
Here, weāre keeping it classy, strategic, authentic and aligned with your expertise and values.
So, here’s what’s on the menu:
- Why chasing clients is hurting your business (and what to do instead)
- How to create a magnetic message to attract dream clients
- Position yourself as the best and obvious choice in your industry
- How to use content to attract dream clients
- Your offer isnāt the problemā¦ your messaging is!
- Set up a lead-generation system that works for you
Letās dive in!
Chasing clients is hurting your business and giving desperate vibes (what to do instead)
Imagine walking into a store where the salesperson immediately comes up to your face, follows you around and says, āYouād look SO good in this, here’s why you should buy it < insert a list of compliments to groom you and make you feel you owe her for being kind>, please buy it?ā.
Youād probably back away slowly, right? Well, personally, I’d immediately leave the store and never return!
Thatās how chasing leads feels on the receiving end. It’s obvious the sales person is desperate for a saleā¦
Your energy and messaging should be magnetic and confident, not frantic and definitely NOT desperate!
People are drawn to experts who own their authority. Not to those who scream āPick me! Pick me!ā in the online void, trying to prove their worth.
So, step one: stop treating every potential lead like your last hope for success. Youāre the prize. Act like it.
Since you’re reading this, I know it’s because the strategies you’ve been using or studying haven’t been matching your values. And I get it… I’ve been through that.
I invested in myself and my business through coaches who sold themselves as experts, only to realise (once I had joined and paid thousands) that their methods were not at all aligned with my vision of marketing, sales and even business!
I first thought there was something wrong with me, because everyone was doing itā¦ So I tried to stick around and listen…
But I could never get to cold DM anyone or just start conversations by copying and pasting the same “Hi, I love what you posted! I see you’re a coach, how long have you been doing this for?” to everyone I thought could be a good fit…
Because to me, that is everything but authentic.
I know it works for some and that’s good for them, truly. But I’m talking to you ā and people like me ā and who don’t resonate with these strategies.
If something feels misaligned, trust it. There’s always another strategy that will be aligned. Because your business = your rules!
So, once you embrace the fact that your business is on YOUR terms (without gaslighting yourself or thinking there’s something wrong with you) youāll attract dream clients who resonate with your values and approach. And that’s where your magnetic message comes in!
How to create a magnetic message to attract dream clients
If your messaging is vague, like āI help people grow their businessā, you won’t stop the scroll.
Your conversion rate will be low, you’ll need more marketing efforts… And I’m sure you’d rather avoid going back and forth in the DMs explaining why you’re the one who can help.
You’d rather post and trust that your messaging will get you aligned leads who are likely to become your clients.
Because the truth is that your dream clients need to feel like youāre speaking directly to them.
So, ask yourself:
- Who is my dream client, really? (Not just demographics and their favorite brand of cerealsā¦ but more what are their struggles, desires and deal-breakers?)
- Whatās keeping them up at night?
- Why would they choose me over someone else?
Clarity attracts. Vagueness repels. The more specific your messaging, the more your dream clients will think, āWow, this is EXACTLY what I need!āš
So, your first step for a magnetic message is to actually be super clear on who your ideal client is.
And I have the perfect tool that will help you do exactly that!
Introducing…
Ideal Client Avatar Worksheet
Now available in my shop to get clear on your dream client persona for a specific message that sells. Click here to discover this resource: Ideal Client Avatar Worksheet!
Once you’re clear on your ideal client avatar, itās time to position yourself as the go-to expert in your industry.
Thatās how youāll ensure your dream clients not only find you but choose you over the competition.
Position yourself as the best and obvious choice in your industry
Authority is what turns ready-to-buy leads into “oh yes” clients.
If your content is just ātips and tricksā youāre blending in.
Ready-to-buy leads are seeking a solution to their problem. They’ve been looking to invest, they’re past the “I need tips” stage.
They’ve probably looked on Google and tried these already at the beginning of their journey.
1) they don’t need simple “3 tips how to XYZ”.
And
2) tips don’t reflect the depth of your expertise. You’re not Google… You don’t want to be friend-zoned or seen as the cool girl/guy who gives good tips but whom nobody thinks of when they need a real solution to their struggles.
Trust me, I’ve been there, I had practically swallowed a “how-to dictionary”ā¦ But those posts didnāt attract dream clientsā¦ and my business growth moved at a snailās pace. šš«
Everything changed when I stepped up as an authority!
Side note: this also helped my impostor syndromeā¦ Paradoxically enough, the more specific I became, the less I’ve been having the impostor syndrome coming up.
When you start owning your expertise, that is to say sharing bold opinions, deep insights and undeniable proof, you become the go-to choice dream clients want to hire “yesterday”.
Hereās how to establish authority fast:
- Have a clear, unique point of view (hot takes are welcome)
- Create content that shifts perspectives (it’s still educational but not in the vanilla way we’ve all been taught!)
- Speak with confidence, because people feel and also trust certainty!
Remember: experts donāt chase. They attract dream clients by showing their value.
How to use content to attract dream clients
Let’s be real hereā¦ Your content should be doing the heavy lifting, bringing in leads while you sip your favorite drinkš. But that wonāt happen if your content is all over the place.
Side note: when I first started my business in 2016, I knew that attracting clients through content only was possibleā¦ Some coaches whom I thought knew better (erhmā¦) told me it wasn’t possible. Wellā¦ let me tell you that if anyone says it’s not possible, they’re just projecting their limiting beliefs onto you! Reject those beliefs right off the bat! End of side noteā¦
To create client-attracting content, you need to focus on:
- Solving real problems (not just sharing fluff)
- Optimizing for search so your dream clients find YOU
- Speaking to decision-making ready-to-buy leads, not just lurkers or freebie seekersā¦
Quality over quantity. One powerful piece of content is better than 100 forgettable posts, because the right words do the selling for you.
Oh and while we’re here, let’s bust another cringy myth… More content = more followers = more clientsā¦š
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This couldn’t be further away from the truth!
If your content isn’t specific, clear or showing your authority:
- you might have more followers if you post more… (And I’m pretty sure you’re not too excited about that idea)
- you might get more likes…
But last time I checked, likes don’t pay the bills! And not all followers turn into clients if you’re not targeting your ideal leads and if your content is genericā¦
That’s where my Masterclass “Turn Your Words Into Cash” comes in!
50 minutes (or 25 on quick speedā¦š) to show you how to create a high-converting message that attracts dream clients and sells for you with the S.C.A.L.E. Formula. Click here to explore and join now so your offers finally sell like hot croissants!
Your offer isnāt the problemā¦ your messaging is!
Before you run away and create a new offer at a lower price because your current one isn’t attracting as many clients as you thought it would, pause!
I bet your offer itself is not the problem – it rarely is. And your pricing is not the issue eitherā¦
I can guarantee it’s your messaging! Because anything can sell (ever heard of people selling their old dirty socks and making a lot of money? Yeahā¦ I knowā¦ if that kind of foolishness can sell, your offer definitely can!ā£ļøā )
So here’s the thing: you can attract all the leads in the world, but if they donāt see the value of your offer, they wonāt buy.
To attract dream clients with your messaging, make sure:
- Your offer speaks to an urgent need.
- The transformation is obvious (no “I help with X” but “I help [dream client] achieve [specific result] without [biggest frustration]”).
- You communicate why itās valuable.
When your messaging is clear and your offer feels irresistible, sales become effortless.
And this āļø is exactly what I teach you inside Turn Your Words Into Cash, using the S.C.A.L.E. FormulaĀ©!
Once your messaging is dialled in and your offer is irresistible, the next step is making sure the right leads coming to you. Thatās where your lead-generation system comes in!
Set up a lead-generation system that works for you
Last but not least: stop relying on the hustle! Like chasing the next social media trends to please an algorithm that changes as often as the weather in Northern France (and that’s saying somethingā¦).
Chasing trends or the next strategy is a rabbit hole, been there, done that. So I’m here to save you time!
Instead, you need to set up a system that brings in leads consistently, even when you’re off living your life and taking a walk in the park at 2h:0pm.
This could be:
- A Search-engine-optimised website that ranks on Google (I can help with that, whether you want to optimize your current website or a done-for-you website)
- An email funnel that nurtures and sells
- Referral strategies that bring in pre-sold clients
- Using Pinterest for evergreen visibility
- And yes, you can still use social media, but in your own terms (like I do)!
No follow-unfollow games, no spending hours engaging under people’s posts just for the sake of popularity (unless I genuinely want to and mean it).
Each piece of content you post should work for you and focus on speaking to your ideal client’s desire and solving their painful problem.
The golden rule here is to follow your own rules. Stop comparing yourself to others or doubting your strategy.
This is done through authority content only and by ditching the influencer model we’ve all been sold.
When I realized that everything I was taught was simply not for me, I stopped making myself feel wrong for not doing like everyone else.
And once I ditched all the advice that wasnāt aligned with me/my values, my nervous system relaxed, my content became more powerful and leads started flowing in effortlessly.
Thatās exactly why I created my Clear Messaging That Sells consulting session.
Instead of spending time creating more āfree valueā posts or running endless free events (unless you love them!), youāll build an authority content strategy that makes your expertise undeniable, so dream clients instantly see you as the one they need.
Because if your business only grows when youāre constantly pushingā¦ you donāt have a business. You have a very exhausting job.
Letās fix that by creating content that shows your ideal leads you’re the one they’ve been looking for to finally end the challenges they’ve been facing! Explore here and book your session today!
Stop Chasing Leads and Start Attracting Dream Clients today!
You donāt have to keep running after leads. With the right messaging, authority positioning and strategy, your dream clients will come to YOU (pre-)sold, ready and excited to work with you!š
š Key Takeaways:
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You donāt have to chase leads. You need to attract dream clients who come to you (pre-)sold, ready and excited to work with you!
ā
Authority content does the selling for you, so every post builds credibility and attracts premium clients.
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Ditch the hustle and stop relying on free content that burns you out. Instead, build a strategy that brings in sales on repeat.
If youāre serious about making that shift fast, donāt wait, book your Clear Messaging That Sells session now!
Looking forward to seeing you double your sales!
Take care,
Morgane
PS: If you’re not sure what your next step should be, book your free 20-min strategy call and letās map out your path to doubling your sales!